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Cranfield University
C4D named one of the world's best design schools by BusinessWeek

C4D named one of the world's best design schools by BusinessWeek

for Business

C4D core team

Ksenija Kuzmina

Ksenija Kuzmina


Ksenija Kuzmina is a new Lecturer in Design Strategy (part-time) at C4D/. Her research focuses on service design, service innovation, organisational change and sustainable development. She is particularly interested in the strategic use of Service Design to innovate and improve services, including public services in response to environmental, social and economic issues. She is currently completing a PhD at Loughborough University where her research seeks to explore how service design can contribute to sustainable education in the UK, focusing on organisational change in institutions of primary education. Ksenija has been contributing to the development of service design research in the last four years, with a chapter publication in one of the few books in the field, Service Design with Theory. Discussion on Change, Value and Methods by Satu Miettinen and Anu Valtonen. She is also a member of Service Design Research Network UK and an organiser of local Global Service Design Jam.

Ksenija's teaching practice draws on her current research and activities, as well as her background in interdisciplinary design and years of experience in web/advertising industry in the US where she worked for small web firms as well as national marketing and advertising firms such as T3 (The Think Tank, Austin, Texas). She has also worked as a creative consultant for an ArtHolding gallery in St. Petersburg, Russia. 

— Selected Publications

Kuzmina, K., Bhamra, T., & Trimingham, R. (2012). Service design and its role in changing education. In S. Miettinen & A.Valtonen (Eds.), Service Design with Theory. Discussions on Change, Value and Methods Rovaniemi, Finland: Lapland University Press.

Kuzmina, K., Trimingham, R., Bhamra, T. (2012). Education and Sustainable Development: A new context for Design In: Design Activism and Social Change Conference, Barcelona, September 2011. Online Proceedings

Kuzmina, K. (2011) Snapshot: Design as an approach to Education for Sustainable Development. Touchpoint Vol 2 No. 3, January 2011 


Building 82, Cranfield campus

Currently available Tuesdays and Wednesdays only


Contact Ksenija


+44 (0)1234 750111 ex 2140

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