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University of the Arts London, Cranfield University

Education

Overview

A Masters Programme that develops coherent design thinking to integrate business, technology and creative parameters.

Education Overview

The Masters Programme was launched in 2008 in response to increasing recognition by government and industry of the need to enhance the role of creativity in all aspects of business. It has already gained recognition within industry, forging links with organisations such as Procter & Gamble, The NHS, Imagination Ltd, Xerox and Ford.

The programme integrates a structure of state-of-the-art; design, business management and engineering and technology modules with industry led group projects and individual thesis projects to create a complete educational experience for our students.

"The MDes course is designed to develop graduates with the ability to recognise where an organisation’s creative strengths lie and enhance business processes to improve competitive advantage. More and more companies are realising the benefits of a design management approach, and our students are well placed to take advantage of this trend."

 

Mike Goatman
Course Director for the Cranfield MDes programme.