—Overview

C4D was developed in response to the recommendations of the Government’s Cox Review of Creativity in Business 2005. The Review stated that Centres of Innovation Excellence should be developed to support multi-disciplinary courses combining management studies, engineering and technology and the creative arts.

C4D has taken these recommendations and translated them into a world leading Masters Programme. This programme has strong industry links to both large corporate and SME businesses. The centre has been recognised by BusinesWeek as a world leading business-design school and its partners include The NHS, Ford, Xerox, Imagination and Procter & Gamble as well as networks of regional SMEs working with it.

The primary focus of C4D is embedding state of the art design-led innovation practice. This is developed through research and industry collaboration, within business and education to improve commercial performance as well as developing future innovation leaders.

—Core Activities

C4D operates at an educational, research and commercial level, integrating Masters Programmes, PhD Research and Industrial Services to synergise the learning and development possibilities that can be gained from exploring the crossover areas between, creativity, management, engineering/science and business practice. Its core agenda is to embed state of the art, design-led innovation thinking into current educational, research and commercial practice in order to facilitate the opportunities that exist in positive, sustainable, innovation.